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Sell My Auto USA Privacy Policy

Effective Date: August 28, 2025

Last Updated: August 28, 2025

Sell My Auto USA LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal information as we operate America's For Sale By Owner Online Automotive Marketplace.

Our services are intended for users in the United States and we do not knowingly collect information from individuals outside of the U.S. By using our Site, you consent to the transfer of your data to the U.S. This policy has been designed to meet the requirements of U.S. state privacy laws, including the Delaware Personal Data Privacy Act, and includes provisions aligned with international standards like the General Data Protection Regulation (GDPR) for comprehensive data protection.

1. Information We Collect

We may collect the following types of personal information:

  • Contact & Account Details: Your name, email address, and phone number when you create an account.
  • Listing Information: Details about the vehicle you list for sale, including make, model, year, VIN, and price.
  • User-Generated Content: Uploaded vehicle photos and descriptions.
  • Payment Details: Financial information required for premium services. This data is processed via secure third-party providers, such as Stripe, and we do not store your full payment card details.
  • Device & Usage Data: Your IP address, browser type, device data, and usage analytics.
  • Geolocation Data: With your consent, we may collect precise or approximate location information from your device.

2. How We Use Your Information

We use your information for the following purposes:

  • To Provide Services: To manage your account, process vehicle listings, and enable communication between buyers and sellers.
  • To Improve Your Experience: To personalize your interaction with the site and analyze how our services are used.
  • For Marketing & Promotion: To market and promote vehicle listings on our website and other platforms.
  • For Security & Legal Compliance: To protect our services, prevent fraud, and comply with our legal obligations.

3. Legal Bases for Processing (GDPR)

We process your personal data under the following legal bases:

  • Consent: When you give us your explicit consent to process your data for a specific purpose (e.g., uploading photos).
  • Contractual Necessity: To provide the services you have requested, such as creating an account and displaying a vehicle listing.
  • Legal Obligation: To comply with laws, court orders, or other legal processes.
  • Legitimate Interest: When processing is necessary for our business operations and does not override your rights and freedoms.

4. User-Generated Content

By uploading vehicle images and descriptions to our platform, you grant Sell My Auto USA LLC a non-exclusive, royalty-free, worldwide license to use, reproduce, distribute, and publicly display that content. This permission is granted for the purpose of marketing, promoting, and facilitating the sale of your vehicle, and includes use on our website, social media, email campaigns, and other advertising platforms.

By providing this content, you confirm that:

  • You own the rights to the images and information or have permission to use them.
  • The content does not infringe on the rights of any third party.

5. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Correct: Ask us to correct inaccurate or incomplete data.
  • Delete: Request that we delete your personal data, subject to certain exceptions.
  • Data Portability: Request a copy of your data in a structured, machine-readable format.
  • Opt-Out: Opt out of targeted advertising, profiling, or the sale of your personal data. We honor Global Privacy Control (GPC) signals as valid opt-out requests where required.
  • Withdraw Consent: Withdraw your consent for data processing at any time.

We may require identity verification before fulfilling privacy-related requests to protect your information.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. For more details on the types of cookies we use, how we use them, and your options for managing them, please see our dedicated [Cookies Policy].

7. Data Sharing

We may share your data with:

  • Service Providers: Third-party vendors who perform services on our behalf (e.g., hosting, analytics, payment processing via Stripe).
  • Legal Authorities: When required by law or to protect our rights and the rights of others.
  • Advertising Partners: With your consent, we may share limited data with advertising partners.

We do not sell your personal data unless explicitly permitted by law and with your consent.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.

9. Security Measures

We implement reasonable technical and organizational safeguards to protect your data from unauthorized access, disclosure, or destruction. However, you acknowledge and agree that no data transmission over the internet or method of electronic storage is 100% secure. By using our services, you accept the inherent risks associated with data security and the possibility of unauthorized access to your data.

10. Do Not Track

Do Not Track (DNT) is a privacy preference you can set in your web browser. We do not currently respond to DNT signals.

11. Children’s Privacy

Our services are not intended for children under 18. We do not knowingly collect personal data from minors. In accordance with Delaware law, additional protections apply to users aged 13–17, and we will not process their data for targeted advertising or sale without their consent.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices or content.

13. Changes to This Policy

We may update this policy periodically. We will notify you of any changes by posting the revised policy with a new "Last Updated" date.

14. Contact Us

If you have any questions, concerns, or requests regarding your data or this policy, please contact us.